Starbucks Ad: Reverse Engineer Post

The original advertisement was found on https://www.pinterest.com/pin/527484175075736438/ and although I’m not entirely sure on the designer’s name, I am very aware that this is a great ad. The ad itself is for Starbucks Caramel Frappuccinos.

The original ad has a constant color theme of brown, green, and a tiny hint of blue. Other than that the typography goes well with showing the similarities between this ad’s way of showing a similar style to Starbucks general typography and what they were able to use instead of the font being the exact same. You can also see how the style of the placement in the writing and picture goes well with connecting the flow together so it isn’t choppy. OriginalFrap2.0

My created ad was something that I felt was very close to the original ad. The idea of following the same font was included. It was important that I get a similar flow that the original ad had in their advertisement. I think that this was something I was able to work with during this process and that was what helped me to create what I have created. NewAdvertisement

My newly created ad is something that I was able to come up with as a similar rendition and feel like it could be very similar because of the same structure that was being used during the creation of the second ad. I also think that this could be a good start to something, as I am not a professional, but was able to get a similar point across when it comes to similarities.

Reverse Engineer Post by Morgan Payne

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I chose to look over this ad because this is a topic I feel should be taken more seriously because of the harmful effects on the body. As far as the artist goes, I wasn’t sure who created things but it came from a public forum found on https://www.quora.com/What-are-some-anti-smoking-campaign-posters

My first point of interest was the contrast. I saw that in this photo particularly, there was a plain and simple message trying to be portrayed but it was very colorless. In the case that the money aspect was being the main focus of being blown, it was easy to understand why there weren’t lots of colors but it was hard to enjoy it considering it could’ve been brought to life a bit better.

My next point was repetition. As far as repetition goes, it was hard to say that there was or wasn’t repetition considering the font was the same and the dull look that was going on throughout the whole thing just reflected as well. It wasn’t the worst thing of the campaign but it could’ve changed for sure. If there was even a little something different, that could’ve really changed the entire impact of what was happening.

Next, as far as alignment goes, it wasn’t the best or worst thing I have seen. It was nice to see how the picture came into play and that was a good inclusion but it didn’t have the POP that most campaign posters come from. The words were nicely found as they were able to wrap around the picture and really make the picture the center of attention. The next thing was also how the alignment could’ve changed the overall impact of the picture though if better approached.

Proximity was something I enjoyed the most. I saw that not everything was jam-packed together while also being tasteful and visually pleasing. With the spacing, it was well-done because of how the different areas and aspects of the picture did a nice job of including enough spacing between wording and pictures. It had a good ratio and that is something that was interesting from the beginning.

Finally, color. That was something that I wouldn’t say was the best but it certainly wasn’t the worst. I think that in cases like this, it is important to make sure that the colors aren’t too flashy so things get taken away from the main point but it is also important to remember that it’s not the worst thing to add some colors here and there once in a while. Nonetheless, it was decent enough to still capture the correct essence of what needed to be portrayed.